Frequently Asked Questions

Search engine optimization (SEO) refers to the process of optimizing a website and improving its ranking in the search results of search engines such as Google, Bing and Yahoo. The goal of SEO is to drive more organic traffic to the website by increasing its visibility and relevance in search results. SEO can be divided into on-page SEO and off-page SEO.

There are several reasons why you need SEO:

1. Increase Visibility: SEO helps in increasing the visibility of the website in search results, which can lead to increased traffic to the website.
2. Increased Relevance: By using relevant keywords and optimizing the website’s content, SEO can help increase the website’s relevance to users’ searches.
3. Improving user experience: SEO techniques such as optimizing page structure and internal linking can help improve user experience on the website, which can lead to a lower bounce rate and higher user engagement.
4. Competitive Advantage: Using SEO can give a website a competitive advantage over other websites in the same industry or niche.

Basically, SEO is important because it can help increase a website’s visibility, relevance, and user experience, which can lead to more traffic and better conversions.

On-page SEO refers to the optimization of individual web pages to rank higher in search results and drive more relevant traffic to the website. It includes various techniques applied to the content and HTML source code of a web page to improve search engine friendliness. Some examples of on-page SEO techniques are:

1. Keyword Optimization: This includes identifying the relevant keywords for the page and incorporating those keywords in strategic places such as in the title, headings, meta description, and content of the page.
2. Content quality: The content of the page should be relevant, useful and of high quality to satisfy the users and increase the time they spend on the page. This helps to improve the ranking in the search results.
3. Page structure: The design and structure of the page should be user friendly, and the HTML code of the page should be optimized to help search engine crawlers understand the content of the page.
4. Internal Linking: Including internal links on the page helps improve site navigation and spread the link juice (value) from one page to another on the website.

By using on-page SEO techniques, a website can improve visibility and relevance in search results, which can lead to more traffic and better conversions.

Off-page SEO refers to the optimization of factors outside the website that affect the website’s search engine ranking. This involves activities aimed at obtaining links to the website from other websites and building the online authority and reputation of the website. Some examples of off-page SEO techniques are:

1. Link Building: This includes getting links from other websites to the website. This can be achieved through guest blogging, writing quality content that naturally attracts links, link exchanges with other websites, and so on.
2. Social Media: Social media activities such as sharing content, engaging followers, and building a community can help increase online visibility and extend the reach of the website.
3. Online directories: Listing the website on online directories and business directories can help increase the visibility and build the website’s online authority.
4. Online Reviews: Positive online reviews of the website on platforms such as Google My Business, Yelp, and TripAdvisor can help build the website’s online reputation and improve search engine rankings.

Off-page SEO techniques are critical to boosting the website’s online authority and reputation and improving search engine rankings. They can also help increase the visibility of the website on platforms other than the search engine, which can result in more traffic and better conversions.

Organic search results are the results that are displayed in the search engine without payment. When someone performs a search in a search engine such as Google, two types of search results appear:

1. Paid Search: These are the results paid for by advertisers. They usually appear above the organic search results and are labeled “Ad”.
2. Organic search results: These are the results that appear naturally based on the relevance and authority of the website to the user’s query. They appear below paid search results and do not have an “Ad” label.

The ranking of the organic search results is determined by a search engine algorithm, which takes into account various factors such as the relevance, quality and authority of the website and its content. Through SEO techniques, a website can improve the position of its organic search results and thus attract more traffic to the website.

SEO and SEA are two different ways to increase a website’s visibility in search engines:

1. SEO (Search Engine Optimization) is the process of optimizing a website and improving its ranking in the organic (unpaid) search results of search engines such as Google, Bing and Yahoo. The goal of SEO is to drive more organic traffic to the website by increasing its visibility and relevance in search results. SEO includes techniques such as optimizing the content of the website, getting links from other websites, improving user experience and using relevant keywords.
2. SEA (Search Engine Advertising), on the other hand, is advertising on search engines through paid advertising, such as Google Ads and Bing Ads. Advertisers pay for their ads to appear above or next to search engine organic results. SEA includes techniques such as setting bids, using relevant keywords and creating compelling ads.

Basically, the main difference between SEO and SEA is that SEO focuses on optimizing the website to rank higher in the organic search results while SEA focuses on advertising on search engines through paid advertising. Both methods can be effective in driving more traffic to the website, but have different advantages and disadvantages and require different strategies and techniques.

SEO is a strategy that focuses on improving a website’s visibility in the organic search results of search engines such as Google, Bing, and Yahoo. It is a longer term investment and it may take some time to see significant results. Usually after 1-3 months you can see an improvement in your website’s search rankings, depending on the competition in your industry and the quality of their websites. However, it may take 3-6 months for your website to rank in the top 3 of search results, but once it does, it can significantly increase traffic to your website. Compared to SEA, SEO is often a lot cheaper and can produce more sustainable results in the long run.

The cost of search engine optimization depends on several factors, most notably the keywords chosen and the level of competition for those keywords. If there is little competition for the chosen keywords, a website can be placed higher in the search results with relatively little effort. However, in case of strong competition, this takes more effort and time, which also affects costs. The desired geographic location for the keywords (local, regional, or national) can also affect costs. In order to determine an exact price, it is necessary to analyze the specific needs and goals of the customer and prepare a tailor-made offer based on this.

It depends on your goals and the nature of your business.

If you are looking for quick results and you want to immediately generate more traffic to your website, SEA (Search Engine Advertising) can be a good option. With SEA you can place ads above or below the organic search results of search engines, so that you immediately appear at the top of the search results. This is especially useful if you have a temporary promotion or if you want to generate more leads or sales quickly.

However, if you are looking for long-lasting results and you want to optimize your website in the long term, SEO (Search Engine Optimization) is the best option. SEO takes more time and effort than SEA, but it can yield sustainable results in the long run. SEO focuses on improving the organic position of your website in the search results, for example by optimizing the content and improving the technical structure of the website.

In many cases it is a good idea to combine both strategies to get the best of both worlds. SEA can help you generate more traffic quickly while SEO focuses on long-term goals. It’s important to weigh the costs and benefits of both strategies and determine which best fits your business goals.

Of course you can work on optimizing your website for Google yourself, but it does take time and effort to get your website in the desired position. If you want to achieve quick and effective results, it is wise to hire a professional for SEO optimization. With our expertise and experience, we can help you optimize your website for Google and other search engines. We ensure that your website becomes easier to find and attracts more relevant visitors.

Optimizing your website with keywords is essential for good findability in Google. To ensure the best results, we recommend optimizing as specifically as possible and targeting one keyword per page. By targeting specific keywords that are relevant to the content of the page, you increase the chance that your website will rank high in Google.

When your website deals with multiple subjects, it is advisable to create a separate page for each subject and to optimize it with specific keywords. In this way you make it clear to Google and your visitors what the page is about and you increase the chance of a higher position in the search results.

In some cases it can even be better to have multiple websites, such as when offering two completely different services. By setting up separate websites for these services, you can specifically target the keywords that are relevant to the relevant service and thus optimize the findability of both services. We are happy to help you make the right choices for optimizing your website.

Link building is a strategy within search engine optimization (SEO) aimed at getting links from other websites to your own website. The goal of link building is to increase the authority of your website, so that it will rank higher in the search results of search engines such as Google.

Obtaining links from other websites can be done in various ways, for example by writing interesting content that other websites want to share, by actively approaching other websites with a request to post a link or by participating in relevant online communities and forums.

Link building is an important part of SEO, but it is important to deal with it in an ethical way. Obtaining links in an unnatural way, for example by buying links or placing links on irrelevant websites, can lead to penalties from search engines and have a negative effect on the findability of your website.

A landing page is a specific web page where visitors end up after clicking on a link in, for example, a search engine, social media or an advertisement. The purpose of a landing page is to inform or convince the visitor as well as possible and to encourage them to take a certain action, such as filling out a form or making a purchase.

A good landing page seamlessly meets the expectations of the visitor and offers relevant and convincing information. It is important that the landing page has one clear goal and does not offer any distractions that divert the visitor’s attention.

Landing pages are often used in the context of online marketing campaigns, such as search engine advertising (SEA) or social media advertising. By using specific landing pages that match the advertisement or search query, the relevance and effectiveness of the campaign can be increased and the conversion rate can be increased.

If you want to find out your website’s position for a specific keyword, you can type it into Google and manually check which page your website appears on. The disadvantage of this method is that it can be time consuming and does not always give an accurate picture.

Fortunately, there are online tools available that simplify the process of checking your keyword position. A popular option is the ‘Google position checker’. This is a tool specifically designed to check a website’s ranking for certain keywords. There are several free and paid tools available on the internet that provide this functionality. Using these tools can help you quickly understand the position of your website for different keywords and adjust your SEO strategy if necessary.

Snippets are short summaries of a web page’s content that appear in the search results of search engines such as Google. They appear below the title of the page and give potential visitors an idea of what to expect when they click through to the page. Snippets can take various forms, such as a brief description of the page’s content, a list of features or benefits, or a snippet of text on the page that is relevant to the user’s query. Optimizing snippets for search engines is an important part of search engine optimization (SEO) as it can help increase click-through rate and traffic to a website.

There are many reasons why a website can drop in Google’s search results. Here are some common reasons:

1. Changes to Google’s algorithm: Google regularly makes changes to its search algorithm to improve the quality of search results. If your website no longer meets the new criteria, this may lead to a drop in search results.
2. Technische problemen: Technische problemen met de website, zoals trage laadtijden, gebroken links, serverfouten of beveiligingsproblemen, kunnen een negatieve invloed hebben op de zoekresultaten.
3. Technical issues: Technical issues with the website, such as slow loading times, broken links, server errors, or security issues, can negatively impact search results.
4. Bad content: If your website’s content isn’t of high quality, isn’t relevant to the query, or isn’t properly optimized for search engines, it can lead to a lower ranking in search results.
5. Insufficient link building: Building quality backlinks to your website is an important part of SEO. Not having enough quality backlinks can cause your website to rank lower.

To determine why your website has dropped in Google’s search results, you need to thoroughly analyze your website and fix any problems.